Episode #30 — Causing a Ripple Effect
Leo Bellis-Jones, founder of Ripl Goods
In this episode, Leo shares his story of becoming disenchanted with the world of corporate advertising and what led him to leave that world and start Ripl Goods. We talk about what it was like launching a purpose-driven business during a pandemic, how his job satisfaction has gone through the roof, and how his company is changing our reliance on the plastic water bottle.
Show Notes
Companies are feeling the pressure to make 180-degree changes to their practices to be more sustainable. But what if they don’t have to make 180-degree changes all at once, and instead, they focus on the ripple effects of small, consistent shifts?
My guest today, Leo Bellis-Jones, believes that even the smallest changes matter. After leaving the world of corporate advertising in search of more meaning and positive impact, he founded Ripl Goods, a company that tackles the cycle of plastic and poverty in Bali.
In this episode, Leo shares his story of becoming disenchanted with the world of corporate advertising and what led him to leave that world and start Ripl Goods. We talk about what it was like launching a purpose-driven business during a pandemic, how his job satisfaction has gone through the roof, and how his company is changing our reliance on the plastic water bottle.
- What peaked Leo’s interest in the power of business to do good.
- How his days look now compared to when he was in advertising.
- What inspired him to start Ripl Goods.
- How small steps over time can lead to major systemic changes.
- Why it’s hard to convince people to take actions that positively affect the ocean.
- Some ideas for companies who want to start incorporating sustainability.
What You'll Learn
Links Mentioned
- Leo Bellis-Jones Instagram
- Ripl Goods Website | Instagram
- Plastic Bank
- Australian Seabird Rescue
- 1% for the Planet
Disclaimer
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