Americans donated over $410 billion to nonprofits in 2017, up 5.2% from the previous year. Yet research also shows that between the years 2000 and 2016, the percentage of the population that donates to any cause fell from 66% to 53% – a loss of 20 million households. The only conclusion is that fewer people are donating more money, which makes courting those generous individuals especially important.
The question is, how? Nonprofits typically operate with small budgets and minimal staff. Everything else goes directly to the mission, which is noble and necessary in a climate when donors demand accountability. However, it leaves few resources for strategic donor outreach and sophisticated nonprofit accounting. Most nonprofits would like to improve in these areas, but few have the ways or means.
The partnership of Sage Intacct and Salesforce offers nonprofits the opportunity to leverage a complete toolkit to optimize their financial engine.
Two Solutions Individually
Sage Intacct and Salesforce are both popular among nonprofits because they offer the kind of industry-specific capabilities these organizations require to meet unique fundraising, finance, and compliance challenges.
For nonprofits in need of a mature financial management solution, Sage Intacct offers a full complement of capabilities tailored for fund accounting, grant management, nonprofit revenue recognition, and more. It transforms any accounting department into a world-class unit capable of the highest financial stewardship.
Salesforce does the same thing to donor outreach. As the top cloud CRM solution on the market, it’s no surprise that Salesforce has dedicated nonprofit tools for managing donations, programs, volunteers, and supporters of all stripes. At the same time that it makes outreach easier, it makes those efforts a lot more effective – unleashing a floodgate of funding. Best of all, Salesforce offers heavy discounts to nonprofits.
Two Solutions Integrated
Impressive as Sage Intacct and Salesforce are individually, their true value comes from collaboration. Thanks to the partnership between the developers, both products seamlessly share data and create a powerful link between accounting, finance, and fundraising.
With this integration, nonprofits have complete visibility into every person donating money and every dollar they give. It’s never been easier to track how funds move through the nonprofit and then use those insights to optimize every point in the process.
Speaking of making things easier, integrating the CRM and accounting solutions saves nonprofits hours of tedious work. Instead of manually entering data from one system into the other (and probably making errors along the way), the data exchange happens automatically and instantly. All the extra time can then get spent recruiting more donors or planning for the financial future.
As with all tools, it’s up to the user to wield them correctly. But with the pre-built integration between Sage Intacct and Salesforce, nonprofits have all the tools they need. If they’re missing from your organizations, contact SSF.
Curious to learn more? Check out our YouTube playlist dedicated to Sage Intacct for Nonprofits.