Learn more about B Corp Certification:
the benefits, the process, and tips for starting your journey!
Thursday, February 20, 2020
9:00 AM – 10:00 AM PST
There is a sustainability buzz in the air! From Greta Thunberg’s poignant UN speech to Jamie Diamond’s statements from the Business Roundtable, 2019 was a year focused on sustainability. With this new societal focus, consumers are more conscious about where they are putting their money and the products they are purchasing. Consumers are also becoming savvier about the greenwashing found in today’s marketplace. Businesses need to set themselves apart and gain essential third party validation for all green and sustainability claims.
There are a few different certifications out there, but none as comprehensive and rigorous as becoming a Certified B Corporation. While still a newer certification, the momentum and respect this certification garnishes is known worldwide.
Join sustainability and B Corp consultant, Jennifer Cantero, as she discusses the sustainability shift in business as well as all the ins and outs of B Corp certification.
- The shift of sustainability in business
- What is Certified B Corporation (B Corp)?
- Differences between a Benefit Corporation and a Certified B Corporation
- The process of certification
- The benefits of certification
- Tips for getting started on your certification journey
Director of Marketing and Sustainability
Sensiba San Filippo LLP
Jennifer Cantero brings more than 20 years of business and marketing experience to her role as Director of Marketing and Sustainability at Sensiba San Filippo. She is SSF’s B Corp champion, who led the firm’s B Corporation certification process, resulting in SSF becoming the first California accounting firm certified as a B Corporation. Today, Jennifer leads SSF’s B Corp Practice assisting clients with their B Corp certification journeys and sustainability stories.
Jennifer received a dual Bachelor’s degree in Graphic Design and Photography from California State University, East Bay. Currently, she is completing a graduate studies program at Harvard University in Corporate Sustainability and Innovation.