There is a shift happening in the business community. Companies are using business as a tool for social change and building communities that are healthy, equitable and regenerative.
Business leaders and investors are embracing the wisdom of the triple bottom line. As of 2019, almost 10,000 companies around the world have signed the UN Global Compact — a promise to uphold social responsibility in human rights, labor standards, and environmental protection.
Consumers are turning to the business sector and holding for-profit companies accountable for their actions and impact. Consumers are becoming smarter about sustainability claims and look for actual value in a company instead of being fooled by marketing.
This trend is being reflected in several recent movements and certifications: B Corp, Conscious Capitalism, Sustainability Accounting Standards Board (SASB), Just Labels and BALLE.