This past year has tested every facet of our lives — our health, ingenuity, resilience, routines, and, quite frankly, our patience. It’s challenged businesses in a way like never before, and we, like many of you, were forced to adapt to this drastically different world. While it’s easy to fixate on 2020’s many hurdles, I’d like to focus on the silver linings that have shone through an otherwise tumultuous year.
At the end of 2019, SSF committed to evaluating and enhancing the Firm’s diversity, equity, and inclusion (DEI) efforts in 2020. We took this opportunity to explore our unconscious biases and deep dive into how our Firm’s practices affect our relationships and impact on the community. This included more inclusive language in our marketing and job descriptions, internal roundtables regarding DEI and Race Identity, engaging a Culture Coach to identify blind spots in our DEI strategy, and launching three mandatory DEI learning sessions for all employees.
Congruent with our diversity and inclusion efforts, the Firm made a conscious decision to build upon our commitment to social and environmental sustainability. In 2020, we launched the Sensiba Center for Sustainability. This impact consulting division supports our mission of helping companies move to a purpose-driven, sustainable business model that promotes social and environmental performance, accountability, and transparency. Our vision is to create a world of purpose-driven companies that run on the quadruple bottom line principles of People, Planet, Profit, and Purpose.
SSF was also proud to be recognized for several awards in 2020. Notably, we were named one of the San Francisco Bay Area’s Top Workplaces of 2020 by the Bay Area News Group for the seventh year in a row. This humble distinction is a reminder that our employees continuously make our Firm a safe, healthy, and inspiring place to work. Additionally, SSF was honored to be recognized as a 100 Top Impact Company by Real Leaders Magazine. The globally influential award honors companies dedicated to obtaining financial success while directly benefiting the community, environment, and society. Lastly, we were honored to receive ClearlyRated’s 2020 Best of Accounting Award for client service for the fourth consecutive year. This award is especially treasured by us because it is based solely on the ratings given to us by our clients. For that, we thank every one of you.
While 2020 was significantly marked by hardship, I wholeheartedly believe it was a year that forced inward reflection that ultimately inspired progress, empathy, and innovation. Our society has been tested and brought together like never before. We are honored to be a trusted part of your journey.